This is the new trend or profile of the local bike shop, according to a recent article in the Wall Street Journal. The market researcher who profiled this new twist to bike shops predicts a five-fold increase of such diversification by 2018.
This diversification is an attempt by some bike shop owners to accomplish two things:
- create alternative streams of revenue
- attract new customers
So I vote a big YES for my local bike shop to add a table outside and a juice bar inside, copies of Adventure Cyclist magazine available for reading, and good company to be found.
One last cautionary word from one of these new age bike shops: "Of course, there's always a concern about keeping grease out of the refreshments."
Copyright 2013 by Thomas L. Kepler, all rights reserved